ACD, Copy and Concept at Vivaldi Group

Union Bank

Product Launch Campaign — Bank Freely

Make what you love.
Keep what you make.

Introducing Bank Freely Checking, the new checking account from Union Bank (at the time) with no ATM fees, no monthly fees, and unlimited free transactions.

The manifesto that brought the idea to life.

beekeeper love make keep .jpg

Who doesn’t love a good print ad?

I know, the copy is a little small. Here’s a close up of the letter:As a business owner, you put everything into what you do. And we believe nobody—not even your bank—has the right to take a cut from what you earn. It’s why we designed a checking ac…

Direct mail with really small copy. Here’s a close up:

Make what you love.
Keep what you make.

As a business owner, you put everything into what you do. And we believe nobody—not even your bank—has the right to take a cut from what you earn. It’s why we designed a checking account that wants nothing more from you, just more for you. With no monthly fees, no ATM fees, and unlimited transactions, Bank Freely™ Business Checking puts your business above all else. Plus, we’re offering you a checking bonus worth $350 to start our partnership off on the right foot.

We can’t wait to see where your passion takes you.
Mike Banks

After they receive the “Upsell” email to the left, they get this email to learn how their partnership with us extends beyond our products and services.

Emails