They’re not a bank.
They’re better.
Current is a money-management platform designed to help you break free from the shackles of big banks.
In 2021, Current asked Vivaldi to create an OOH campaign that positioned their brand as the new challenger in fintech.
The result was a 32% lift in brand awareness in New York City and 68% slogan likeability among competitors.
We also got some Reddittors talking.
