ACD, Copy and Concept at Vivaldi Group

Cognizant

Brand Experience Map

They wanted a rebrand.

But we gave them much more.
Because at Vivaldi, rebrands are sometimes executed through “Experience Maps.”

Here’s a short rundown:

  1. We research your customer segments.

  2. We innovate a verbal and visual identity around them.

  3. We innovate interactions and embed them throughout the experience.

  4. We bring the two together with a hyper-relevant story.

Here’s a lengthy example: