ACD, Copy and Concept at Vivaldi Group

Booz Allen Cyber Security

Verbal and Visual Rebrand

National security
starts with cyber.

When Booz Allen National Cyber came to Vivaldi for a full rebrand, I handled the verbal identity, from overarching brand messaging to tone of voice. The goal was to strike a balance between the disruptor’s disruptor and the nation’s most trusted cybersecurity partner. The result was an illuminating, reassuring, thought-provoking, and inspiring tone of voice.

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